For brands and operators
We are building roasting capacity by acquisition. Talk to us early.
12 Degrees is assembling a single roasting and distribution platform in the Gulf by acquiring established roasteries. That capacity is being built rather than advertised, and the useful conversations are the ones that start before it is finished.
Brands that need coffee roasted
If you are building a coffee brand and buying roasting as a service, tell us what you need and when you need it. As the platform comes together we will know quickly whether we can serve it, and you will get a straight answer either way rather than a holding response.
Operators with capacity they are not filling
A roaster running two days a week is the most expensive asset in the building. If that is your situation there may be a conversation here about filling it — through contract work, or through something more permanent.
What we are not, today
We do not own a plant, and we are not quoting capacity, certifications, minimum orders or lead times. Anyone telling you otherwise about us is guessing. What exists is a platform under construction and a close view of this region’s roasting capacity. If that is useful to you now, the conversation is worth having early.
From the blog
Written from running these businesses.
Contract roasting: the economics nobody explains
Why two quotes for the same job can differ by a factor of two, what a brand is actually buying, and when owning a roaster is the most expensive way to buy coffee.
The roaster that runs two days a week
Utilisation, not price or cup quality, is the economics that decides whether an independent roastery works. Most of the industry is sized for a volume it never reaches.
What green actually costs a small roaster
The price on the offer sheet is the smallest part of what green costs you. A roaster buying a container a month and one buying a pallet are in different industries.
Contact
Start a confidential conversation.
Every enquiry is read by Robert or Ana and by nobody else. If you would rather not put anything in writing, send a message on WhatsApp and we will arrange a call.
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12 Degrees GroupDubai, United Arab Emirates